#104 : Lancôme’s Génifique
Saturday, February 13, 2010 @ 2:48 PM
Ask a woman what she wants for her skin, she will reply one or all - youthful glow, tone, texture and luminosity. This week, we experienced the newest and possibly the most amazing skincare product ever, from the Golden Rose, French Lady, Beauty Lancôme brand.
"Youth is in your genes. Reactivate it." Lancôme’s Génifique, the first anti-aging product inspired by your genes. This little genie in a classic black bottle got our Cozy Crew so excited that after trying for a week, all we could say was "Go Get It!" Now, youthful skin is just one drop away. Listen up!
Lancôme invents the first skincare that boosts the activity of genes! When sun, stress, smokes robes our youth leading to biological aged skin, this Gene Genius sets out to correct and enhance the parameter to youthful skin we were born to have! Génifique is an entirely new product category with a breakthrough skincare formula that is the result of 10 years of research and development by Lancôme in the area of genomics and proteomics.
This product received seven international patents. Genes produce specific proteins and with age, their presence diminishes. Lancôme embarked on a decade of discovery unveiled two significant findings:
1. Gene activity slows with age. Young skin is brimming with healthy proteins, but the genes that help activate them slow down with age.
2. Youthful skin carries a unique barcode of proteins Just like a fingerprint identifies individuals, young skin is identified by a barcode of youth proteins. Lancôme arrived at this amazing discovery after studying the superficial layers of the skin of young women (median age 35) as well as that of older women (median age 65). Lancôme ultimately identified two proteins – CLSP and Desmogleine 1 – that are present in youthful skin. These youth proteins are associated with young skin.
In developing and testing Génifique, Lancôme was able to document that according to consumers in a clinical study, results can be seen within 7 days.
Génifique is a ground-breaking product that helps boost your skin's tone, texture and luminosity, as if your skin is lit from within. And it's incredibly simple to incorporate into any skincare regimen as Génifique is the ideal layering product. Its lightweight texture absorbs beautifully into the skin leaving it soft and velvety to the touch. Lancôme wants every woman to get glowing for Singapore Summer, watch this space for more updates on this Gene Genius!Labels: beauty